Sales Funnel Lesson #5 - Setup Your Autoresponder Email Sequence

Once your prospect has downloaded your free report on the
problem or issue from your squeeze page, you need to follow up
with him/her and build the relationship. There should be a
series of about seven follow-up email messages, with the first
one going out right after he/she has sent his contact
information (or after he/she has confirmed that contact
information by clicking on the confirmation link if you use
double opt-in). 

The most convenient and easiest way to do this is to set up the
email messages in your autoresponder; that way, when the
prospect completes the form or clicks on the confirmation link
in the email that is sent to him/her, the email messages will
automatically be sent to him/her over a period of days depending
on when you scheduled them to be sent.

In that first email message, you should thank him/her for
requesting the free report, include a link to download that free
report, mention that you will follow up with more relevant
information and offers related to the problem/topic/industry,
and provide your contact information so that he/she can get in
touch with you if he/she has any questions related to the free
report, the problem it touches upon, or anything else.

In subsequent follow-up emails, you should look to build up the
relationship by providing more valuable information regarding
the problem/issue brought up in the free email report, along
with information regarding remedies or solutions to that issue. 

You should also include a link to your main product offers
sales page as a reference for them to consider checking out and
purchasing to help them solve the problem or issue in a more
comprehensive manner.

As was mentioned earlier in this ebook, you should not hard-sell
your main product offer in every follow-up email you send. On
average, two out of the seven emails you send should be
hard-sell, often the fourth email and seventh email you send. In
these emails, you should discuss how your main product rectifies
the problem or issue in a more comprehensive manner so that the
problem or issue is resolved and the person doesnt have to deal
with it any more.

For instance, if the issue is getting enough quality traffic to
ones website, you can mention that your main product has many
powerful, tested ways to get quality traffic to ones site, so
much so that the person will never wonder how to get qualified
traffic to his/her website again.

As mentioned, only two of the seven emails at most should really
hard-sell or aggressively promote your offer, as most people are
not fond of aggressive selling tactics. 

Aggressively selling too often can turn the prospect away from
becoming a paid customer and can even lead to him/her
unsubscribing from your list altogether, essentially ending the
relationship and any chance of them becoming a paid customer in
the future.

Always focus on providing value in your follow-up emails, as
this is the key to convincing your subscribers that your
products are worth purchasing. 

They will think, if the information he/she is providing in
these free emails and in the free report is that good, then the
information he/she is providing in a paid product must be even
better; thus, I will purchase it.

The goal of follow-up emails is to make the subscriber more
comfortable with you and your expertise to the point where
he/she will trust you and your recommendations, leading to the
eventual purchase of your product. 

This, of course, will lead to him/her entering your sales
funnel, consisting of several upsells and downsells, which can
lead to multiple sales and much profit. This is how the best
Internet marketers make the vast majority of their income and
how they can live the Internet lifestyle without having a
traditional 9-5 job.


To Your Success,
YOUR NAME

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